Our Story

Building the Future of On-Demand Services

ErtaAle was founded with a vision to revolutionize digital services in Ethiopia by creating an all-in-one platform that connects people, businesses, and essential services. Developed by a team of experienced professionals, ErtaAle integrates ride-hailing, food and grocery delivery, parcel services, e-commerce, job matching, and financial solutions into a seamless user experience.

With a commitment to innovation, convenience, and economic empowerment, ErtaAle is more than just an app—it’s a digital ecosystem designed to uplift communities, support small businesses, and drive financial inclusion.

Mission

To simplify daily life and unlock new opportunities for millions across Ethiopia.

vision

To be the leading digital ecosystem in Ethiopia, seamlessly connecting people, businesses, and services through an all-in-one super app that enhances convenience, economic opportunities, and financial inclusion.

About ErtaAle Webpanel

Our Journey

🚀 Inception & Vision (2024)

ErtaAle was born from a bold vision: to create Ethiopia’s first all-in-one super app, simplifying everyday services while driving digital transformation and financial inclusion.

🛠 Development & Testing (2024 - 2025)

Our dedicated team of experts worked tirelessly to build and refine the platform, ensuring a seamless, secure, and user-friendly experience. After rigorous testing, ErtaAle is now ready to redefine convenience.

📌 Official Launch in Addis Ababa (May 2025)

With ride-hailing, food and grocery delivery, parcel services, e-commerce, and job matching, ErtaAle will debut as a game-changer, connecting users with essential services at their fingertips.

📈 Expansion & Innovation (2026 & Beyond)

We’re continuously evolving—introducing digital payments, microloans, hotel booking, and a robust financial ecosystem. As we expand across Ethiopia and beyond, ErtaAle remains committed to empowering individuals, businesses, and communities.

Join us on this journey as we build the future of digital convenience! 🚀

Our Values

What We Stand For

Core principles that guide our work

Innovation

Constantly pushing boundaries to deliver cutting-edge solutions

Trust

Building lasting relationships through reliability and transparency

Customer Focus

Putting our clients' needs at the heart of everything we do

Our Team

Meet the Executive Management

The talented people behind our success

CEO

Yonas Fantahun

CEO & Founder

CTO

Abenezer Fantahun

Chief Technology Officer & Founder

COO

Anteneh Melesse

Chief Operations Officer & Founder