ErtaAle was founded with a vision to revolutionize digital services in Ethiopia by creating an all-in-one platform that connects people, businesses, and essential services. Developed by a team of experienced professionals, ErtaAle integrates ride-hailing, food and grocery delivery, parcel services, e-commerce, job matching, and financial solutions into a seamless user experience.
With a commitment to innovation, convenience, and economic empowerment, ErtaAle is more than just an app—it’s a digital ecosystem designed to uplift communities, support small businesses, and drive financial inclusion.
To simplify daily life and unlock new opportunities for millions across Ethiopia.
To be the leading digital ecosystem in Ethiopia, seamlessly connecting people, businesses, and services through an all-in-one super app that enhances convenience, economic opportunities, and financial inclusion.
ErtaAle was born from a bold vision: to create Ethiopia’s first all-in-one super app, simplifying everyday services while driving digital transformation and financial inclusion.
Our dedicated team of experts worked tirelessly to build and refine the platform, ensuring a seamless, secure, and user-friendly experience. After rigorous testing, ErtaAle is now ready to redefine convenience.
With ride-hailing, food and grocery delivery, parcel services, e-commerce, and job matching, ErtaAle will debut as a game-changer, connecting users with essential services at their fingertips.
We’re continuously evolving—introducing digital payments, microloans, hotel booking, and a robust financial ecosystem. As we expand across Ethiopia and beyond, ErtaAle remains committed to empowering individuals, businesses, and communities.
Core principles that guide our work
Constantly pushing boundaries to deliver cutting-edge solutions
Building lasting relationships through reliability and transparency
Putting our clients' needs at the heart of everything we do
The talented people behind our success
CEO & Founder
Chief Technology Officer & Founder
Chief Operations Officer & Founder